The Today Show Throws a Wedding
Every May, tens of millions of people tune in to The Today Show to watch as couples compete for their dream wedding on Today Throws A Wedding: Race to the Altar. Not only is the winning couple married live at Rockefeller Plaza in an elegant ceremony, the couple is then thrown a luxurious reception at the world famous Rainbow Room followed by a 5-star tropical honeymoon. It's truly the wedding of a lifetime for the winning couple, as no expense is spared.
This year, The Today Show chose to go online and used pingg to design and send custom wedding invitations for the big event. The benefit of sending online invitations was that within hours of the winning couple, LaDonna and Darnell, being selected, their invitations had been designed and sent. As pingg also offers the option of sending both digital and print invitations from one place - the couple did not have to choose whether to send their invitation via email or postal mail. Thus guests also recieved a traditional print invitation a few days after the email invitation.
The elegant pingg invitations featured a beautiful image of cherry blossoms which brought the wedding theme, "East Meets West," to life. The unique cherry blossom image was found using pingg Plus+, our proprietary custom search tool. Pink, the bride's favorite color, was then selected as the background color, for the ultimate custom online invitation.
Over the course of the next two weeks, the producers and wedding planners were able to easily and simply keep track of guests / rsvps, send reminders ("don't forget to bring your ID for check in at security"), and add last minute names to the list. The day before the big event, wedding organizers exported the complete guest list for easy check-in.
With a pingg invitation, not only did the winning couple get a beautiful custom invitation, but they and their guests also enjoyed a custom wedding event web page that featured photos from the couple's engagement day, the couple's submission video for the Today Show, and a place for guests to post notes to the happy couple.
Needless to say, pingg was thrilled to be part of Today Throws a Wedding: Race to the Altar festivities. We wish LaDonna & Darnell great happiness.
Have a wedding, engagement party or shower in your future? Design a memorable custom digital and print invitation, with pingg.
Margo Spiritus
VP, Marketing & Business Development
pingg.com
pingg - your invitation, well sent