The age of the digital wedding invitation
This past Thursday, pingg was featured on the front page of USA Today's Life Section in a story by Olivia Barker entitled: “You Are Not So Formally Invited With An Electronic Wedding Invitation." We were thrilled to have been such a large part of the feature and to have had the chance for two of our consumers to share their wedding invitation stories.
We were also thrilled that the article allows us to now discuss both sides of the digital vs. print debate as it concerns more formal events. Many “old-school” etiquette experts would argue that a wedding is no place for digital invitations, and that notion is something that pingg has always taken into consideration, which is why we offer hosts the opportunity to send both digital and print invitations. Because pingg allows you to create actual customized digital invitations, rather than a link to a web-page, when hosts create their guestlist, we allow them to choose which guests should receive digital invitations via email and which guests should receive the printed invitation via post (pingg does all of the mailing), or, alternatively, hosts can choose to send both an email as well as a printed invitation to all of their guests.
We at pingg think that it is the combination of the online webpage/event management site as well as the ability to print custom invitations, that allow hosts to have their cake and eat it too, i.e. to seamlessly fuse the feel of print with the advantages of online management. For those brides who want the keepsake of an invitation, not only can they keep the printed invitation and store it in a wedding album, but they also have the opportunity to build the online webage as a virtual keepsake by posting pictures, uploading videos, including a personal note or poem on the webpage invitation, as well as the ability to see their guests comments and well wishes.
Judging by the enormous number of people using pingg to send their wedding related invitations—whether they be engagements, showers, brunches, bachelor/ette parties and reception invitations—brides and grooms are agreeing with our philosophy that digital invitations only enhance the event planning process.
We here at pingg hope that people will continue to enjoy and discover the quality and intimacy that arises when you are given the opportunity to share more of yourselves with your friends and family via a digital and custom printed invitation, than you would be able to using traditional invitations.
Margo Spiritus
VP, Marketing & Business Development
pingg - your invitation, well sent
3 Comments
Reader Comments (3)
congrats on your USA today exposure. Yes I think this is a trend that people are going to start using or at least a hybrid like Send Out Cards.
Congratulations on your feature. This obviously an idea that will catch on, and a way of keeping costs to a minimum. For other money saving ideas why not visit my blog weddingarrangements-klb.blogspot.com
I absolutely love pinng! and I think that this idea will surely catch on!